Mormon wives turned TikTok stars are raking in six-figure earnings, challenging traditional norms and stirring controversy within their faith community.
At a Glance
- Stars of “The Secret Lives of Mormon Wives” reveal substantial TikTok earnings, with deals up to $75,000
- Whitney Leavitt and Mayci Neeley discuss their social media success and controversial content
- The #MomTok community faced a swinging scandal, but it didn’t negatively impact influencers’ income
- The Mormon Church criticizes the new Hulu series as a “gross misrepresentation” of their faith
TikTok Fame Brings Unexpected Wealth
Whitney Leavitt and Mayci Neeley, stars of Hulu’s “The Secret Lives of Mormon Wives,” have disclosed the substantial revenue they’re earning from their TikTok engagement. Their candid revelations shed light on the lucrative world of social media influencing, even within conservative religious communities.
The influencers have secured deals as high as $75,000 in a year, demonstrating the financial potential of their online presence. Whitney even mentioned a significant $20,000 deal for promoting an adult toy, a surprising partnership given her Mormon background.
Mormon Wives Influencers Reveal Their Shockingly Huge TikTok Paychecks https://t.co/UvBXYzzGEj
— E! News (@enews) August 25, 2024
Controversy Fuels Popularity
Interestingly, a swinging scandal that rocked the #MomTok community two years ago didn’t negatively impact the influencers’ income. Whitney stated that the scandal actually brought more publicity, while Mayci noted that although it slightly affected their reputation, it didn’t significantly impact their earnings.
“Oh no!” Whitney told E!. “If anything it just gave us more publicity to be honest with you.”
Both Whitney and Mayci have denied participating in Mormon swinging groups, distancing themselves from the more salacious aspects of the scandal. However, the controversy has undoubtedly contributed to the intrigue surrounding their lives and the upcoming Hulu series.
Challenging Traditional Mormon Values
The success of these Mormon influencers highlights a growing tension between traditional religious values and modern social media culture. The #MomTok group, including Whitney, Mayci, and others, aimed to challenge conventional gender norms within their faith community.
“I love the Mormon church, but there are a lot of rules that we have to follow,” Mikayla Matthews said during a confessional interview. “We were raised to be these housewives for the men, serving their every desire.”
This push against traditional expectations has resonated with millions of followers, who have been drawn to their dance routines and comic sketches. However, it has also led to conflict with church leadership and more conservative members of the Mormon community.
Church Pushback and Controversy
The Mormon Church has issued a statement calling the Hulu show’s portrayal a “gross misrepresentation” with potential real-life consequences for people of faith. The Church criticizes the series for depicting lifestyles inconsistent with its teachings and mischaracterizing the conduct of its missionaries.
This conflict between the Church and the reality show highlights the ongoing struggle between traditional religious values and the allure of social media fame and fortune. As these Mormon influencers continue to gain popularity and financial success, it remains to be seen how their faith community will adapt to this new reality.
The premiere of “The Secret Lives of Mormon Wives” on Hulu on September 6 is sure to bring these issues into even sharper focus, potentially sparking further debate about the role of social media influencers within conservative religious communities.
Sources
- https://www.eonline.com/news/1406394/mormon-wives-influencers-reveal-their-shockingly-huge-tiktok-paychecks
- https://www.foxnews.com/entertainment/tiktok-mormon-wives-swingers-lifestyle-exposed-mom-who-hit-rock-bottom
- https://www.boredpanda.com/secret-lives-of-mormon-wives-series-sparks-outrage/
- https://www.bu.edu/articles/2012/afraid-of-mormons/
- https://www.rollingstone.com/culture/culture-news/mormon-momtok-hulu-reality-series-secret-lives-mormon-wives-1235080296/